Privacy policy

Privacy policy

At Inside The Box, we’re continuously striving to provide you with the best possible experience – and your privacy is important to us. With the following Privacy Policy we want to:

  • make it easier for you to understand which data we collect and how we use it
  • give you increased control over your data
  • and provide a detailed explanation of your rights as a user.

At Inside The Box, we’re continuously striving to provide you with the best possible experience – and your privacy is important to us. With the following Privacy Policy we want to:


Inside The Box AB, 559178-5125. Sweden. We, the team of Inside The Box, email address: (“Email Address”), process your personal data when you use our app or website (“Website” and, together with the Apps, “Products”). The processing of your personal data takes place in compliance with applicable local data privacy laws, e.g. the EU General Data Protection Regulation (“GDPR“), the Swedish data protection act in its current form and the California Consumer Privacy Act (“CCPA“).

In this privacy policy (“Privacy Policy”) we want to provide you with information about us, the nature, scope and purposes of the data collection and use, giving you insights into the processing of your personal data.


Controller. In general the controller of data processing is Inside The Box. You can contact us via email under the Email Address.

Data Protection Officer. Our data protection officer can be contacted under the Email Address. Should you have any questions regarding the processing of your personal data, please do not hesitate to contact him/her.


In General. Inside the box processes personal data that you as a user of the Products make available to us, for example by using our Products, and that others provide to us (“Data”).

Categories of Personal Data.
These are the categories of personal data we collect directly or indirectly from you:

  • Identity information – includes: name (first, last), e-mail address, profile picture, unique consumer identifier number, social media identifiers and information passed along to us in case of social media account login, hardware usage and access, lock installation address, location tracked information and drop off solution images.
  • Contact information – includes: your phone number, shipping and billing address, e-mail address. We use it to contact you for different reasons depending on the purpose.
  • Location information – includes: your residential location, current log-in location (IP address), and/or GPS location (if you wish to share it with us, for example through your mobile device settings) or other phone related location data (e.g. via WiFi or Bluetooth), or the specific Inside The Box site you visited that might give us clues about where you are. We use it to operate our products and adapt your product experience to your location.
  • Purchase information – includes: payment provider, subscription, price, currency, VAT (based on country info). We use payment providers to process payments. Although we do not store any credit card information ourselves, we store a payment ID number that is given out by the respective provider (e.g. Apple, Google, Adyen, PayPal) and can be allocated to you. We use it to process your payments.
    Behavioural and Profile information – includes: your delivery and shopping history, preferences, product reviews, social media interactions with us, and any other intelligence we have about you to help us learn you as a consumer better, including “Community information”. We use it to know you better as a consumer, so we can send you marketing messages containing only products and services that we think you might be interested in.
  • Social Media information – includes: information obtained through your interaction with us on various social media channels such as Facebook, Instagram, Google, etc., including: any social media information that is publicly available such as your social media handles, social media interactions and public postings, your “Likes” and other reactions, your social media connections, your photos that are public, or those you send to us by mentioning us or following our social media posts by using “handles” or “hashtags”. We obtain this information from the social media network (e.g. Facebook, Snapchat, Instagram, etc.) directly or indirectly through third-party agencies we have agreements with.
  • Device information – includes: Information about your device or browser that give us an idea about your behaviour or device usage. Your device information is collected by our apps, and your browser information is collected by our cookies, tags, and pixels. This is often required for network security purposes. This includes, but not limited to: IP address, date and time of the visit, how long you remained on our website, transmitted data volume, the referral URL (if you came to our site via a different site or an advertisement), the pages visited on our site, your browser type (including language and version of the browser software) and add-ons, device identifier and features, device type, versions, operating system.

Activity information – includes: delivery and return data (for example parcel delivery/return timeline and or IDs, activity type). We use it to operate our products, to help you see and enhance access transparency to your device and the user experience and to suggest products/pricing models might be best for you based on your exercise patterns.
Preference information – includes: preferred language, login location, buying patterns, return rate and your Inside The Box product reviews. We use it to give you convenience when you visit and/or shop on our sites and apps.

4.     Data from Others.

Registration via social media. If you register a Inside The Box account via social login, we will receive the following information:

  • Facebook Inc. (1601 South California Avenue, Palo Alto, CA 94304, USA, “Facebook”): First and last name, email address, gender, birthdate, profile picture;
  • Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA, “Google”): First and last name, email address, gender, birthdate; and profile picture.

5.     Service Use

Google Analytics. This Website uses Google Analytics, a web analysis service of Google. Google Analytics uses cookies. See our Cookie Policy for more information on cookies and how to opt-out of them. We use Google Analytics to analyze and constantly improve the use of our Products. The Products use Google Analytics in conjunction with the option “_anonymizeIP()”. This means, IP addresses are processed in a shortened form in order to prevent transmission of any personal data. The basis for the processing of data are our legitimate interests.

AWS & Google Analytics for Mobile General. For Apps on iOS and Android we use Amazon Web servcies  (for more information see here) and Google Analytics for Mobile (for more information see here) and webb. User data is transmitted in an anonymized form to Google. Our Apps use identification for mobile devices, including the Google Advertising ID (“GAID”) and the ID for Advertising for iOS (“IDFA”), as well as technologies similar to cookies for the use execution of the Analytics for mobile service.
Purpose. We use AWS and Google Analytics to analyze and constantly improve the use of our Products. Through the statistics we are able to improve our services and make them more interesting for users. In those special cases in which personal data is transmitted to the USA, Google is certified via EU-US privacy shield. The basis for the processing of data are our legitimate interests.

Facebook Analytics
For Apps on iOS and Android we use Facebook Analytics (for more information see here). This allows us to us to track and analyze which marketing channels or sources, in connection with Facebook, are producing the best results for directing users to download the Products and to help us understand how our users are using our app. For this purpose, Facebook Analytics processes mobile identifiers such as the IDFA, GAID or similar mobile identifiers. For more information on Facebook Analytics, see here. The basis for the processing of data are our legitimate interests.

  • make it easier for you to understand which data we collect and how we use it
  • give you increased control over your data
  • and provide a detailed explanation of your rights as a user.

Cookies and Similar Technologies.

1.     What Are Cookies

The Website uses ’cookies’ – small text files that are placed on your computer, mobile device and/or stored by the browser. The basis for the processing of data via cookies are our legitimate interests.
Cookie Policy. For more information on the cookies we use, which, if any, personal data they collect, and how to disable them, please see our Cookie Policy section below.
Do Not Track Signals The Products do not recognize or respond to browser-initiated Do Not Track signals. To learn more about Do Not Track signals, you can visit


Operating the Products. Inside The Box process your data to be able to provide you with a seamless user experience when using the Products.

Providing Services. To operate the Products and provide the services, including to

authenticate your access to an account;

track and display your delivery and access activities

Customer Support. To investigate, respond to your requests, and resolve complaints and service issues, e.g. to contact you about a question you submitted to our customer service team.

Business Needs. We process your data to manage our business needs.
Performance. We process data to monitor, analyse, and improve the use of our Products, as well as protect the security or integrity of the Products, and their performance and functionality. For example, we analyze user behaviour and perform research about the way you use our Products.
Research and Development. We process data, including public feedback, to conduct research for the further development of our Products, in order to provide you and others with a better, more intuitive and personalized experience, and drive user growth and engagement in our Products.


We share data with third parties to enable the eco-system regarding delvieries and returns if this is necessary, for the purposes,due to a request from a national authority, due to a court ruling, if required by law, if necessary to investigate and defend ourselves against any third-party claims or allegations, to exercise or protect the rights and safety of Inside The Box, our members, personnel, or if you have (explicitly) consented beforehand. We attempt to notify you about legal demands for your data when we think it is appropriate, unless prohibited by law or court order, or when the request is an emergency. We may dispute such demands when we believe that the requests are overbroad, vague or lack proper authority.
Special categories of access data, such as access policy id:s, data lock ID, will never be shared with others outside the Inside The Box organization without your explicit consent..

Our Services.
Profile. Your profile image and sometimes contact information is visible to users with access to same lock. This means, as soon as you add a lock in the products, those people will be able to see parts of your profile information. Please note that your first name, last name, and profile picture are visible to all shared lock users. This is necessary to enable others to make clear for other that your account is active and correct..

Services You May Use. Inside The Box lets you connect to third-party services. For example, to enable you to select your own drop off point in the e-com checkout,. Please note that we do not have any influence on or knowledge of the scope and the further use of the Data by the respective checkout service, and cannot take any responsibility for the use of your Data by the respective e-com usage provider. Please see the e-commerce provider service’s respective privacy policies for details.

Service Providers
Service Providers. We share your information to others who help us provide and improve our Products (e.g. maintenance, analysis, audit, payments, fraud detection, marketing and development). Service providers will have access to your information as reasonably necessary to perform these tasks on our behalf, and are obligated not to disclose or use it for other purposes. We use processors such as Google, Facebook, Amazon Web Services, Inc., .

Data Selling. 
We do not sell any of your personal data to third parties.


Retention Period. We need to maintain your data for as long as you have an account with us. If you are a user within the EU and you stop using our services without requesting to delete your data, we will keep it for 25 months after your last interaction with any Inside The Box touchpoint. Beyond that, we only store data, if it is legally necessary (because of warranty, limitation or retention periods) or otherwise required.

Account Deletion. If you decide to delete your account, all data that Inside The Box have about you will be deleted, with the following exceptions:

  • Any details made public by you (e.g. routes, comments on other registered users’ sport activities, will be anonymized, i.e. it will be made clear that such details were provided by a deleted user).
    • Any data required for Inside The Box’s performance of contractual obligations or compliance with statutory retention obligations shall not be deleted, but minimized to the necessary extent.
      A deletion request does not affect data, if the storage is legally necessary, for example for accounting purposes.


Exercise your Rights. To exercise your rights defined in sections 5, please send a request via email to the Email Address or via mail to our postal address.

Revocation of Consent. You can revoke your consent – in those cases where consent for processing is necessary – for future data processing at any time. However, this does not affect the lawfulness of data processing based on the consent before the revocation. In certain cases, we may continue to process your information after you have withdrawn consent, if we have another legal basis to do so or if your withdrawal of consent was limited to certain processing activities.

Right of Access. You have the right to obtain (i) confirmation as to whether or not your data is being processed by us and, if so, (ii) more specific information on the data. The more specific information concerns, among other things, processing purposes, categories of data, potential recipients, or the duration of storage.

Right to Rectification. You have the right to obtain the rectification of inaccurate data concerning you from us. In case the data processed by us is not correct, we will rectify these without undue delay and inform you of this rectification. Please note that (i) you can rectify much of your information in the settings and (ii) it is not technically possible for us to rectify all kinds of data in our Product.

Right to Erasure. You have the right to delete data we store about you. Should you decide to do so, please go to your account settings on the Website and delete your account there. If you are unable to do this, please contact us via the email address. As a safety measure, we will send you an email in order for you to confirm this deletion. We will delete your data after this confirmation. Please note that your phone may still have data stored on it after deletion of your account.

Right to Restriction of Processing. You have the right to obtain a restriction of processing of your data from us in the following cases:

  • you make an inquiry pursuant para. Right to Rectification above, if you so request;
    • you are of the opinion that the processing of your data is unlawful, but are opposed to an erasure of Data;
    • you still require the data for the establishment, exercise or defense of legal claims; or
    • you have objected to the processing pursuant para. Right to Object below.

Right to Data Portability. You have the right to (i) receive a copy of your Data in a structured, commonly used and machine-readable format and (ii) transmit those data to another controller without hindrance from us. You can download a copy of your data in your account settings on the website.

Right to Object. You have the right to object at any time to the processing of data for which our legitimate interests are the legal basis, including profiling based on those provisions. You also have the right to object to processing of data for direct marketing purposes.

Right to File a Complaint. You have the right to file a complaint with your local supervisory authority, if you think that the processing of data infringes applicable law.


Legal Bases. Data protection laws regulate that we are only allowed to collect and process your data, if we have lawful bases for processing. The lawfulness of data processing stems from:

your (explicit) consent in cases where you have given (explicit) consent to the processing;

the necessity for the performance of your user contract, e.g. where data is needed for a satisfactory use of the Product; or

legitimate interests pursued by Inside The Box or a third party, e.g. our use of cookies, plug-ins, or targeted advertising.
Our legitimate interests include protecting you, Inside The Box, or others from security threats or fraud, complying with all applicable laws, managing and improving our business (e.g. customer service, reporting) including possible corporate transactions (e.g. M&A), enabling users to share their and connect via their  experiences, and express all access and or delivery/return opinions.

Security Measures. We are committed to protecting your data and implement appropriate technical and organizational security measures to protect it against any unauthorized or unlawful processing and against any accidental loss, destruction, or damage. Those security measures are constantly revised to comply with the latest technological developments.

What does Inside The Box do when we transfer your personal data outside of the EU/EEA? Depending on the personal data processing activity, your personal data is shared with different “Categories of Recipients”. Where the recipient is located outside the EU/EEA, we have implemented necessary measures such as signing the EU Standard Contractual Clauses approved by the EU Commission or selecting vendors that certify and comply with the EU-US Privacy Shield Framework.

California Consumer Privacy Act (“CCPA”) For information regarding your rights as a Resident of the US State of California under the California Consumer Privacy Act (CCPA), please refer to Annex 1 below- Information for Citizen of the US-State of California under the California Consumer Privacy Act (“CCPA”).


General. We review and update the Privacy Policy periodically to reflect any changes resulting from our day-to-day business operations. You can always check the date of the Privacy Notice to find out when we last made any changes. We will notify you when we make significant changes that you must be aware of.

Last Updated. This Privacy Policy was last modified on 2020-01-20.

8.     QUESTIONS, COMPLAINTS AND SUPPORT Inside The Box AB, Tussmötevägen 270, 12241 Enskede, Stockholm, SWEDEN


Consumers residing in California have some additional rights with respect to their personal information under the California Consumer Privacy Act or (“CCPA”). If you are a California resident, this section applies to you and supplements the main privacy policy above.

Categories of Personal Information Collected. In the preceding 12 months, we have collected the categories of personal information listed below. For more details about the data points we collect, please see section “3. Which Data We COLLECT AND Process” above.

  • Identifiers, such as name, email addresses, and billing and shipping address for online purchases, unique personal identifier, online identifier, Internet Protocol address, or other similar identifiers
  • Categories of personal information described in the California Customer Records statute (California Civil Code Section 1798.80), including physical characteristics, payment information and, for employment candidates, education and employment history.
  • Characteristics of protected classifications under California law, such as gender and age (over 40).
  • Commercial information, including records of products or services purchased or purchasing habits.
  • Biometric information, including any exercise data and preferences you share with us.
  • Internet and other similar network activity, such as browsing history or information regarding a consumer’s interaction with our website or products.
  • Geolocation data.Audio and visual information, such as pictures you may upload to our site and recorded customer services calls.
  • Professional or employment-related information, for example, from employment candidates.

Your Rights. Under the California Consumer Privacy Act of 2018 (”the CCPA”), California consumers have the right to request access to the specific pieces of personal information we have collected about them in the last 12 months. You may also request additional details about our information practices, including the categories of personal information we have collected about you, the categories of sources of such collection, the business or commercial purpose for collecting personal information, the categories of third parties with whom we share your personal information, the categories of personal information we have disclosed about you in the preceding 12 months. If you are a California consumer, you also have the right to request deletion of your personal information (subject to certain exceptions), to opt out of sales of personal information and to receive equal service and price and not be discriminated against even if you exercise any of their other CCPA rights.

Please note that any CCPA rights requests made before January 1, 2020 will be treated as if made on January 1, 2020.

California consumers may make a rights request by sending a request via email to the Email Address, via mail to our postal address or by making a call to our toll free service number. For all relevant contact information please see Section “10. Questions, Complaints and Support” above. Your request must include sufficient information that allows us to reasonably verify you are the person about whom we collected personal information, which may include your email address, name and account id (which is required only if you already have an account with us). We will not discriminate against you if you choose to exercise your rights under the CCPA.

Sale of Personal Information. We do not sell any of your personal data to third parties.

Further disclosures. For further disclosures regarding your personal information, as required by the CCPA, please refer to the main privacy policy above. You can find information about the business and commercial purposes for which we collect your personal information in Section “4. Why We Process Data (“Purposes”)”. For information regarding the sources from which we collect personal data from please refer to Section “3.3 Data from Others”. Section “5. Sharing of Personal Data” provides information about the categories of third parties to whom we disclose your personal information to, as well as information regarding which categories of personal information are being disclosed.